Location: Weehawken, NJ
Our client, located in Weehawken, New Jersey, is seeking a Marketing Contractor. Responsibilities: Support the development and implementation of profitable, client-centric marketing and internal field marketing/sales support programs that build and strengthen Banking product goals, with particular focus on Securities based lending and Margin product areas Support the overall brand's relationship with its customers and align specific Lending product goals, with particular focus on development of internal and external communications. Key responsibilities include close communication with writers, editors and graphic designers to ensure card related marketing programs and sales communications are tailored for target audiences - both internal Financial Advisor Network and external clients End-to-end project management of all projects associated with strategic marketing campaigns, including: Internal Communications and Sales Support Materials Product Literature Maximizing utilization of online channels Direct-to-Client Marketing and Communications List Development for internal and external marketing campaigns Management Presentations and Reports Coordinate impact analyses with research and analytics departments to evaluate the success of campaigns and learn from individual program metrics Guide life cycle marketing initiatives, including activation, usage and card loyalty programs Ensure flawless execution of all marketing efforts Promote the use of customer insights obtained from market research, customer analytics, predictive modelling and customer insight management Skills: Marketing experience in financial services, specifically in marketing SBL and Margin products in brokerage space preferred, with emphasis on field sales engagement and direct to client marketing Solid understanding of credit/debit card P&L levers to facilitate development of revenue generating marketing plans and to track marketing performance and test and learn initiatives for ongoing improvement Demonstrate management and leadership capabilities Client service oriented and dedicated to responsiveness Highly flexible and comfortable working with ambiguity, change and tight deadlines Analytical - able to leverage both quantitative and qualitative sources to drive recommendations Experience in print production, creative development, and marketing plan development Strong writing and editing skills with ability to apply strategic marketing concepts to content Required Qualifications: Experience in financial services/brokerage marketing strategy and execution for mature and new products; specific experience with online and off-line lending product marketing preferred Experience managing integrated marketing programs from developments to tracking results and including multiple forms of communications - advertising, direct marketing, events/promotions, and public relations in multiple channels Bachelors Degree required
 | Type: | Contract | |
| Location: | Weehawken, NJ | |
| Country: | United States of America | |
| Contact: | Kforce Professional Staffing, Inc. | |
| Advertiser: | Kforce Professional Staffing, Inc. | |
| Reference: | JS1438~AQG~1153457T1~99 | |
